# Curator

> Curator is a white-label clienteling platform for luxury and premium brands. It lets in-store client advisors build personalized product selections and send them to clients as private, beautifully branded links — turning one-to-one outreach into measurable, higher-converting sales.

## What Curator is
Curator helps client advisors (personal shoppers / sales associates) at luxury maisons convert more from their outreach. Instead of texting photos or plain links, an advisor curates a selection of products and shares a single elegant link that carries the brand's identity, the advisor's name and contact card, and a direct path to purchase. It recreates the in-boutique "I set these aside for you" moment, digitally and at scale.

## Who built it
- **Developed by closr.**
- **Founded by Théo Nebel.**

## Who it is for
- Luxury, fashion, beauty, watch, and jewelry brands (maisons) running clienteling programs.
- In-store client advisors and personal shoppers doing one-to-one client outreach.
- Both directly-operated boutiques and wholesale/retail partners.

## What it does
- **Personalized selections:** advisors search the brand's catalog and assemble a tailored set of products for a specific client, with a personal note.
- **Branded client links:** each selection becomes a private link under the brand's identity (e.g. the maison's name in the URL), so it feels native to the house.
- **Advisor contact card:** clients can save the advisor straight to their phone (vCard) — no awkward number exchange; the link can even be AirDropped in store.
- **Open tracking:** advisors see when a client opens their selection, so they can follow up at the right moment and convert more.
- **Revenue attribution:** every product link carries UTM tracking, so brands can measure the traffic and revenue Curator drives.
- **Multi-tenant & secure:** each brand's catalog, advisors, and data are fully isolated.

## Why it matters
Clienteling is how luxury sells — relationships, not foot traffic. Curator makes that relationship measurable: it raises conversion on advisor outreach, removes friction for the client, and gives brands clear proof of the revenue their advisors generate.

## About the founder
Théo Nebel is the co-founder of closr, the data-powered B2B clienteling management software behind Curator. He built Curator from front-line experience running clienteling and CRM inside the world's leading luxury houses.
- **closr** — Co-Founder (2025–present). Building the first data-powered B2B clienteling management software — "built to measure, convert and repeat."
- **Jacquemus** — Assistant CRM & Clienteling Project Manager, Worldwide (Paris, 2026–present). Co-leads global CRM and clienteling programs across Retail, E-commerce and Image teams; runs the newsletter program (~61% average open rate) and coordinates clienteling strategy across four continents.
- **Gucci** — Clienteling Specialist, France (2024–2026). In Europe's largest Gucci flagship (a ~2,000-client portfolio), ran 30+ omnichannel clienteling campaigns and lifted monthly clienteling-sourced revenue from 27% to 48% within three months.
- Earlier CRM and operations leadership at L'ETO (London) and Pret A Manger, where he became one of Central London's youngest team leaders at 19.

LinkedIn: https://www.linkedin.com/in/theonebel/

## Contact
- Company: closr
- Founder: Théo Nebel — https://www.linkedin.com/in/theonebel/
- Website: https://www.curatedproposal.com